You do not need to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has depressed by the recent times. Some of the recent studies reveal online traffic which comes from mobile platform accounts clogs under 15% of the total visitors and it is booming. So, what does this mean for you? Well, it is wake-up call if you’ve not done anything to pinpoint the mobile web browsers. Since, the number of mobile web users has risen so drastically, you need to have develop a mobile version of your website rrn your target audience to bear them connected, on the step!
What Should You Do?
For hooking in internet audience at large, and also a different website for mobiles as well as for desktops, tablets and iphones. This will work fine provided you have adequate time and patience to update all the versions regularly. But using a website developed for each single device and keeping them updated is a great ordeal and ideally, you ought to have one website, which runs off one CMS, readjusts itself in different screen sizes of varying smartphones. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Web design (AWD). Although there are certain similarities between the two techniques, yet they differ in varying ways.
What is Responsive Website design?
Responsive Web Design large fad but a trend that existed for some time now. To put it simply, responsive design is the word for a web layout wherein the content, images along with the other designing elements stay the same, but shrink immediately to adjust with specific screen size. In responsive type, the content can be managed in one CMS and it is quick, easy and economical solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile phone and this is when the Adaptive designing steps when it comes to.
What is Adaptive Seo?
Adaptive design is pretty much newer concept in a. Essentially, this technique adapts to what displayed in the devices, depending upon the devices’ capabilities and its’ display size. In this form of web lay-out, inspite of the fact that the content remains same, there are certain changes that appear in the design elements, depending whether users are accessing the site from a desktop computer or through a mobile device or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the various number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for extensive is yet to gained popularity in the industry, however the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its most important. However, there are certain cons of AWD practice.
Adaptive websites cost more as opposed to the responsive designs
AWD can goof up the full feel of you’ll find if it is not backed up by proper planning.
Since AWD re-adjusts the elements of design and even reword content, it may in brand inconsistency and confuse your target audience once they see different interfaces on varying pieces of equipment.
So what’s The Bottomline?
While Responsive design can be an ideal solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is good deal more user-focused. In years to come, much more than 50% of world wide web users will use their mobile devices to surf world-wide-web and hence it is preferable to blend adaptive web lay-out techniques with responsive elements to leverage online visibility, engage the target visitors and leverage the conversion ratio.
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